Coex
Festival
Overview
Coex Festival brought Nintendo's iconic Mario to life with a large-scale custom inflatable placed at the East Gate entrance of Coex Convention Center in Seoul. The installation drew massive foot traffic and became an instant photo moment for visitors.
Client:
Coex Festival
Year:
2025
Location:
Seoul, South Korea
The Challenge
Creating a large-scale IP inflatable that matched Nintendo's strict visual standards while withstanding outdoor conditions at a busy public venue.
The Solution
A custom Mario inflatable with high-fidelity detailing, designed for outdoor placement with proper anchoring and wind resistance.
The Result
Mario as the centerpiece - stopping people before they even entered the building.
