Air jordan
Nike
Overview
Jordan Brand wanted to make noise in one of the world's most competitive advertising environments. We designed and produced an 8-metre iridescent Air Jordan 1 inflatable.
Client:
Jordan Brand / Nike
Year:
2023
Location:
New York City, USA
The Challenge
Times Square is the most ad-saturated block on the planet. Standing out requires more than a billboard
The Solution
We produced an 8-metre iridescent Air Jordan 1 inflatable and placed it in Times Square. The scale and finish made it impossible to walk past without noticing
The Result
The installation drew crowds throughout the day and generated widespread organic sharing across social media.
